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Mission
To be the institution responsible for the planning and development of sustainable tourism projects of national impact – To be an instrument of promotion for investment and training of the tourism sector; thus being the national entity that lends its experience to regions, states, and municipalities, along with small and medium businesses. |
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Vision
To be an influential force in sustainable, competitive, and adequately financed national development and projects that are in accordance with the dynamic demands of the market – that generate income and promote Mexico’s image abroad and overseas; but, fundamentally, with a social awareness that not only favors regional development and creates permanent jobs, but allows them to be appropriately-remunerated as well. |
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