Our Mission and Vision

MISSION STATEMENT

To be the institution responsible for the planning and development of sustainable tourism projects of national impact – To be an instrument of promotion for investment and training of the tourism sector; thus being the national entity that lends its experience to regions, states, and municipalities, along with small and medium businesses.

VISION

To be an influential force in sustainable, competitive, and adequately financed national development and projects that are in accordance with the dynamic demands of the market – that generate income and promote Mexico’s image abroad and overseas; but, fundamentally, with a social awareness that not only favors regional development and creates permanent jobs, but allows them to be appropriately-remunerated as well.